When I saw a colourful display promoting #giveupthebottle I wasn’t sure if it was a product for weaning toddlers or the tea-totalling equivalent of a quit-smoking product.
Neither was of interest for me.
On closer inspection, the eye-catching packaging contains hair and skin care products and the like – all in bar form and with not a plastic bottle in sight.
The pricing looked very premium, but the website explains that the products are in concentrated bar form and last considerably longer than the plastic alternatives – you add the water, instead of the manufacturer. Makes sense to me.
The product range and different ‘flavours’ reads like an ice-cream menu, which is a much nicer experience than reading the list of chemicals on the back of a plastic bottle of shampoo. And to think it all started in a kiwi kitchen.
I’m going to give them a try!
By the way, those who know my-bald-self would laugh imagining me buying shampoo and conditioner for myself but I have a house full of unsuspecting victims to experiment on, and I’m pretty sure I spotted a shaving bar on the website too.